The Business Rivalries event runs in GTA Online through September

GTA Online runs the Business Rivalries event all through September. Each of the four weeks puts a different business in the spotlight. There is a free property to claim every week. Weekly Challenges pay ten times the usual amount.

The weeks are divided by business type. Executives are first, from 3 to 9 September. Bikers follow from 10 to 16 September, gunrunners from 17 to 23 September, and nightclub owners close the month from 24 to 30 September.

What the event pays out

Rockstar says the Weekly Challenges can add up to GTA$4,000,000 over the month. Players who complete one challenge between 3 and 23 September and return between 24 and 30 September receive a Penaud La Coureuse at no cost.

The Community Series pays triple rewards through 23 September. Those jobs can be started from the marker in Legion Square or from the pause menu.

What is still unknown

The announcement is aimed at players who already own a business. How much the event is worth to someone who owns none is not stated, beyond the free property each week.

Rockstar also does not say whether Business Rivalries returns in a later month.

Part of the bonuses apply only on PlayStation 5, Xbox Series X and S, and the Enhanced version on PC.