The Miami Heat arena turns its burger stand into Burger Shot
The Kaseya Center, the arena of the Miami Heat, has rebranded its burger restaurant as Burger Shot, the fast-food chain from Grand Theft Auto VI. Posters of Vice City also hang inside the venue. It is part of the marketing in Miami.
The first photos appeared on X on 21 October. The account @videotech shared them and credited the fan accounts @GTAVI_Countdown and @nvtnp_.
Miami's Kaseya Center has rebranded its burger restaurant as Burger Shot with Macca & Friends and Vice City posters also appearing inside the venue as part of #GTAVI's marketing campaign. Via @GTAVI_Countdown / @nvtnp_
A parody of fast food
In the series, Burger Shot is a parody of chains such as McDonald’s and Burger King. Its menu includes The Heartstopper, a burger with seven patties stacked high. Whether the arena also serves a menu in the style of the game is not known. IGN thinks the rebrand is mostly decoration.
Vice City in the arena
It is not the first GTA VI touch at the Kaseya Center. A Welcome to Vice City sign of 975,000 dollar stands on the roof, and on 18 November the Heat play as Vice City, in new jerseys on a court in the style of the game. Earlier this week, GTA VI beer labels from a brewery near Miami turned up as well. IGN expects that beer to be sold at bars in Miami.
GTA VI comes out on 19 November for PlayStation 5 and Xbox Series X|S.
Source: IGN